FOCO                                                                                                                                                       Piscataway, NJ
Copy Manager                                                                                                                                     Nov 2023 - Present
● Lead close-knit US-based ecommerce team annually grossing $28M+ in sales in copywriting to improve user experience and
make customers feel excited about upcoming sports memorabilia, primarily bobbleheads and collectables, product launches
● Utilize Microsoft Office Suite to analyze industry data and internal reporting from finance, ecommerce, and product launch
teams to effectively use insights in tailoring writing approach to engage customers and guide them through purchase journey
● Spearhead company introduction into “hats and caps” subcategory of accessory market space, handling full suite of copy
launch for line using Semrush to maximize SEO (search engine optimization) efforts and find “perfect match” customers
Digital Copywriter                                                                                                                           Mar 2021 – Nov 2023
● Assisted senior copywriter on staff at multinational sports merchandising industry leader with daily team responsibilities,
served as interim team lead when needed, and navigated both journalism to copywriting switch and first in-office experience

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Metropolitan Riveters                                                                                                                              East Rutherford, NJ
Team Reporter and Communications Assistant                                                                                      Aug 2021 – Jun 2023

● Handled writing and publishing of articles on team’s website, took control of team’s social media account for gameday
coverage, and collaborated with communications director to shape direction of digital content, including featured stories
● Delivered insightful and well-written organic stories and professional gameday atmosphere online despite severely limited
team fiscal resources to increase team’s reach and appeal with both already engaged and prospective fans in tri-state area

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Jersey Flight                                                                                                                                                     Trenton, NJ
Team Reporter and Social Media Co-Lead                                                                                          Mar 2020 – Aug 2021

● Delivered salient social media posts and articles appealing to Trenton-area local audience to double Twitter and Instagram
follower counts from under 1,000 followers to 2,000+ respective followers in scope of eventful eight-game regular season
● Scaled team social media and communications footprints organically, becoming league first-mover for innovative methods
in content creation such as season-preview articles and POV short-form video content to solidify team voice and branding

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TAPinto Springfield and Millburn/Short Hills                                                                                                   Springfield, NJ
News Editor                                                                                                                                     Jun 2019 – Mar 2021
● Navigated company purchase of three additional websites expanding Essex County market, ensuring consistency for viewers
through dedicated moderation of social platforms and weekly internal staff meetings to provide best consumer experience
● Managed team of freelancers and two interns by assigning stories and coverage beats to advance their careers in journalism
Assistant News Editor                                                                                                                        Sep 2018 – Jun 2019
● Contributed timely and high-quality round-the-clock coverage of newsworthy local events in Springfield, Millburn, and
Short Hills local New Jersey markets while growing subscriber base and assuming more assertive role of scheduling content
Freelance Reporter                                                                                                                            Jun 2018 – Sep 2018
● Applied key tenets of journalism degree to create content for two stakeholder franchisees experiencing in-network merger

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Arena Insider                                                                                                                                            Philadelphia, PA
Philadelphia Soul Beat Reporter                                                                                                         Apr 2018 – Aug 2019
● Expanded team’s local awareness while working on-site alongside both local news networks and independent journalists
● Attended games to provide coverage, traveling to live tweet during games and file recap stories for all games covered,
including the Arena Bowl 32, hosted in Albany, NY, the team’s final pre-COVID matchup before major league changes